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MBA in Digital Marketing & E-Commerce

Unlock your potential in the dynamic world of digital marketing and e-commerce with our MBA program. This comprehensive course is designed to equip you with the knowledge, skills, and practical experience needed to thrive in the fast-paced digital marketplace. Gain insights from industry experts and stay ahead of emerging trends. Transform your career with cutting-edge strategies and real-world applications.

Course Eligibility

Eligibility

Candidate for admission to MBA in Digital Marketing and E-Commerce shall be required to have passed in any Bachelor Degree with 50% marks from recognized University/Institution.

Duration

2 Years (4 Semesters)

PREFERRED BACKGROUND

A background in marketing, business, computer science, or IT is beneficial.

MBA in Digital Marketing and E-Commerce – Course Content

Overview

The MBA in Digital Marketing & E-commerce program at GIIL is designed to equip students with comprehensive knowledge and skills in digital branding, SEO, SEM, social media marketing, content marketing, and more. The program emphasizes practical learning through live workshops, seminars, and industry collaboration, ensuring students are well-prepared for the dynamic digital marketing landscape. 

Why Choose an MBA in Digital Marketing?

Picture this: a program designed to equip you with the latest skills needed in the digital age. With a strong focus on strategies like social media marketing, SEO, and analytics, you’ll be prepared to navigate the exciting landscape of digital business.

What's in it for You?
  • Real-world Experience: Many programs offer hands-on experience through internships, allowing you to apply what you learn in actual business scenarios.
  • Networking Opportunities: Connect with industry experts through workshops and seminars, building a valuable network for your future career.
  • Cutting-edge Curriculum: Stay ahead of the curve with a curriculum crafted in consultation with industry leaders, ensuring you learn the most relevant and up-to-date skills
Career Outlook

Graduates can pursue careers in various roles after completing their MBA Digital Marketing Degree such as:

  • Digital Marketing Executive
  • Social Media Specialist
  • SEO Analyst 
  • Content Strategist
  • Email Marketing Specialist
  • Paid Media Manager
  • SEM Campaign Executive 
  • Meta Ads Specialist 
  • Content Writer 
Job Scope and Salary

Graduates can expect roles in digital marketing agencies, e-commerce companies, media houses, and other organizations looking to enhance their online presence. The salary ranges from INR 2,40,000 to INR 5,00,000 per annum, for the Freshers depending upon their Skill Set  and job role.

Why GIIL ?

100% placement assistance.

Faculty With Industrial Expertise

Collaboration with industry for on-the-job training.

Requirements

Academic Requirements

Bachelor’s Degree: Applicants must hold a bachelor’s degree from a recognized university or college. The degree can be in any field, but some programs may prefer candidates with a background in business, marketing, or a related field.

 

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Why Study MBA in Digital Marketing?

Studying an MBA in Digital Marketing provides a strategic edge in the digital era, offering expertise in online branding, analytics, and customer engagement.